What is it?

A view of where the business wants to be some time in the future and how it will change the world if successful

The intermediate goal that will get the business to its ultimate vision

The roadmap of projects and activities that is necessary to successfully accomplish the business’ mission

Why is it important?

Gives purpose to the business and creates a noble cause for everyone in the organization to rally behind

Helps the business stay focused on today’s priorities and keeps everyone focused on what is important today

Specifically defines the tasks and activities each member of the business is responsible for